From user insight to product adoption — UX Design and Research with impact.
From user insight to product adoption — UX Design and Research with impact.
I'm a Product Designer who specializes in complex B2B and SaaS platforms taking products from early research through to production ready UI. I work across design systems, AI driven experiences, and conversational UX, with a focus on turning ambiguous enterprise problems into workflows that drive adoption. A journalism background sharpens how I uncover the "why" behind user behavior, and hands on front end skills mean I ship what I design. ;)
I'm a Product Designer who specializes in complex B2B and SaaS platforms taking products from early research through to production ready UI. I work across design systems, AI driven experiences, and conversational UX, with a focus on turning ambiguous enterprise problems into workflows that drive adoption. A journalism background sharpens how I uncover the "why" behind user behavior, and hands on front end skills mean I ship what I design. ;)
Tiny fraction of my work
Teaming with founders to propel their next product breakthrough design that’s both functional and great looking
Establishing a unified design language to support a fast-scaling fintech product
How I transformed a fragmented system of uploads, validations, and pools into an integrated treasury management experience that professionals could finally trust.
I led the end to end design of Finonix, a consolidated financial platform for high growth startups that merges banking, treasury, and AI driven automation into a single interface.
New customers waited days for manual setup before seeing any value. I designed a self serve onboarding flow powered by AI co creation reducing time to value from days to under 10 minutes.
Could AI understand Vedic astrology well enough to actually help people? 6,000 paid users said yes.
Axios had no brand, no website, no product. I designed everything from identity to a full AI powered fraud protection platform in 8 weeks.
Work EXPERIENCE
Professional Milestones That Define My Journey
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
02
2020 - 2022
UI Designer
03
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
UI design
Interaction Design
02
2020 - 2022
UI Designer
Mobile Design
Usability Testing
03
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
UI design
Interaction Design
02
2020 - 2022
UI Designer
Mobile Design
Usability Testing
03
Featured ARTICLES & Research
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
To plant a garden is to believe in the future.
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^^^From user insight to product adoption — UX Design and Research with impact.
From user insight to product adoption — UX Design and Research with impact.
I'm a Product Designer who specializes in complex B2B and SaaS platforms taking products from early research through to production ready UI. I work across design systems, AI driven experiences, and conversational UX, with a focus on turning ambiguous enterprise problems into workflows that drive adoption. A journalism background sharpens how I uncover the "why" behind user behavior, and hands on front end skills mean I ship what I design. ;)
I'm a Product Designer who specializes in complex B2B and SaaS platforms taking products from early research through to production ready UI. I work across design systems, AI driven experiences, and conversational UX, with a focus on turning ambiguous enterprise problems into workflows that drive adoption. A journalism background sharpens how I uncover the "why" behind user behavior, and hands on front end skills mean I ship what I design. ;)
Tiny fraction of my work
Teaming with founders to propel their next product breakthrough design that’s both functional and great looking
Establishing a unified design language to support a fast-scaling fintech product
How I transformed a fragmented system of uploads, validations, and pools into an integrated treasury management experience that professionals could finally trust.
I led the end to end design of Finonix, a consolidated financial platform for high growth startups that merges banking, treasury, and AI driven automation into a single interface.
New customers waited days for manual setup before seeing any value. I designed a self serve onboarding flow powered by AI co creation reducing time to value from days to under 10 minutes.
Could AI understand Vedic astrology well enough to actually help people? 6,000 paid users said yes.
Axios had no brand, no website, no product. I designed everything from identity to a full AI powered fraud protection platform in 8 weeks.
Work EXPERIENCE
Professional Milestones That Define My Journey
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
02
2020 - 2022
UI Designer
03
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
UI design
Interaction Design
02
2020 - 2022
UI Designer
Mobile Design
Usability Testing
03
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
UI design
Interaction Design
02
2020 - 2022
UI Designer
Mobile Design
Usability Testing
03
Featured ARTICLES & Research
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
To plant a garden is to believe in the future.
(*) >/
^^^..\ | /@. \i
..\ | /^^^(*) >\
u Y ^^^^^
. | ^^^
\\i ^^^
uuuuu (___) \\|/ ^^^^^
uuu (_) \| ^^^^
u Y ^^^^^
''' ~Y~ \|/ ^^^^^
(o) \|/
\ | /. \i
(o) \|/
uuu (_) \| ^^^^
\\i ^^^
\ | /..''' ~Y~ \|/ ^^^^^
uuu (_) \| ^^^^
. | ^^^
\ | /\(i ,- \|/
uuuuu (___) \\|/ ^^^^^
uuuuu (___) \\|/ ^^^^^
\(i ,- \|/
(*) >/
''' ~Y~ \|/ ^^^^^
@uuu Y ^^^^
(o) \|/
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\\i ^^^
. | ^^^
\ | /uuu (_) \| ^^^^
u Y ^^^^^
\(i ,- \|/
(o) \|/
uuuuu (___) \\|/ ^^^^^
^^^(*) >/
''' ~Y~ \|/ ^^^^^
..uuu Y ^^^^
@. \i
uuu (_) \| ^^^^
. | ^^^
\ | /(o) \|/
''' ~Y~ \|/ ^^^^^
\\i ^^^
\ | /u Y ^^^^^
uuuuu (___) \\|/ ^^^^^
..uuu (_) \| ^^^^
(*) >\
^^^From user insight to product adoption — UX Design and Research with impact.
From user insight to product adoption — UX Design and Research with impact.
I'm a Product Designer who specializes in complex B2B and SaaS platforms taking products from early research through to production ready UI. I work across design systems, AI driven experiences, and conversational UX, with a focus on turning ambiguous enterprise problems into workflows that drive adoption. A journalism background sharpens how I uncover the "why" behind user behavior, and hands on front end skills mean I ship what I design. ;)
I'm a Product Designer who specializes in complex B2B and SaaS platforms taking products from early research through to production ready UI. I work across design systems, AI driven experiences, and conversational UX, with a focus on turning ambiguous enterprise problems into workflows that drive adoption. A journalism background sharpens how I uncover the "why" behind user behavior, and hands on front end skills mean I ship what I design. ;)
Tiny fraction of my work
Teaming with founders to propel their next product breakthrough design that’s both functional and great looking
Establishing a unified design language to support a fast-scaling fintech product
How I transformed a fragmented system of uploads, validations, and pools into an integrated treasury management experience that professionals could finally trust.
I led the end to end design of Finonix, a consolidated financial platform for high growth startups that merges banking, treasury, and AI driven automation into a single interface.
New customers waited days for manual setup before seeing any value. I designed a self serve onboarding flow powered by AI co creation reducing time to value from days to under 10 minutes.
Could AI understand Vedic astrology well enough to actually help people? 6,000 paid users said yes.
Axios had no brand, no website, no product. I designed everything from identity to a full AI powered fraud protection platform in 8 weeks.
Work EXPERIENCE
Professional Milestones That Define My Journey
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
02
2020 - 2022
UI Designer
03
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
UI design
Interaction Design
02
2020 - 2022
UI Designer
Mobile Design
Usability Testing
03
April 2025 - Present
Founding Product Designer
UI/UX
Design engineer
01
2022 - 2023
Product Designer
UI design
Interaction Design
02
2020 - 2022
UI Designer
Mobile Design
Usability Testing
03
Featured ARTICLES & Research
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
To plant a garden is to believe in the future.
(*) >/
^^^..\ | /@. \i
..\ | /^^^(*) >\
u Y ^^^^^
. | ^^^
\\i ^^^
uuuuu (___) \\|/ ^^^^^
uuu (_) \| ^^^^
u Y ^^^^^
''' ~Y~ \|/ ^^^^^
(o) \|/
\ | /. \i
(o) \|/
uuu (_) \| ^^^^
\\i ^^^
\ | /..''' ~Y~ \|/ ^^^^^
uuu (_) \| ^^^^
. | ^^^
\ | /\(i ,- \|/
uuuuu (___) \\|/ ^^^^^
uuuuu (___) \\|/ ^^^^^
\(i ,- \|/
(*) >/
''' ~Y~ \|/ ^^^^^
@uuu Y ^^^^
(o) \|/
(*) >\
\\i ^^^
. | ^^^
\ | /uuu (_) \| ^^^^
u Y ^^^^^
\(i ,- \|/
(o) \|/
uuuuu (___) \\|/ ^^^^^
^^^(*) >/
''' ~Y~ \|/ ^^^^^
..uuu Y ^^^^
@. \i
uuu (_) \| ^^^^
. | ^^^
\ | /(o) \|/
''' ~Y~ \|/ ^^^^^
\\i ^^^
\ | /u Y ^^^^^
uuuuu (___) \\|/ ^^^^^
..uuu (_) \| ^^^^
(*) >\
^^^